The company is projecting to sell R2 million in year 1 and R8 million in three years' time. The brand is currently selling online, however has also recently diversified to selling in independent shoe shops. The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power. Avg.Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.Targeting: audience segments defined for post ad distribution.Post Type: Facebook's categorization of the post type can be link, photo, status, etc.Posts by People on a Page: the number of times that people posted on a page.Posts by a Page: the number of times content posted by a Facebook Page has been referenced on another page.Post Shares: the total number of times someone shared a Page post.Post Likes: the total number of unique likes per post.Paid Impressions: the total number of unique people who were shown your post as a result of ads.Organic Impressions: the total number of unique people who were show your Page post through unpaid distribution.Unlikes: the number of Unlikes of the Page (e.g., users who previously Liked the page, and later clicked the Unlike this Page option).Page Stories: the number of stories created about the Page.A mention happens when a person types followed by your Page name, then selects your Page name from a list, in a Facebook post or comment. Page Mentions: the number of mentions of the Page that are attributed to your ads.Page Likes (aka Fans): the total number of people who have liked the Page.Page Checkins: the number of times that people have indicated in a Facebook post referencing the Facebook Page that they visited the business or organization's physical location by utilizing the checkin option in a personal post.New Likes: the number of new people who have liked the Facebook Page.New Likes: the number of new people who have liked the Page.Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. Post Clicks: the number of clicks on any of your content. Engagement includes any click or story created. People Engaged: the number of people who engaged with the Page.Post Reach: the number of people who saw any of the Page posts.Total Reach: the number of people who have seen any content associated with the Page.Post Impressions: the number of impressions resulting from all Page posts.Page Impressions: the number of impressions seen of any content associated with the Page.Page Fans (aka Likes): the total number of people who have liked the Page.The data displayed in this section may also include previous period percentage change statistics that appear under each metric value when the compare to previous period feature is selected in the Report Options Date section. The Overview of Facebook Stats section of the report presents a numeric summary of Facebook Page performance and engagement.
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